Whilst the new rail line is a world first too, its actually not as interesting (to me anyway) as Dubai metro selling naming rights to the stations on their new line. In total they’ve offered the naming rights to 23 stations under 10 year contracts at around $US35 million per station.
The programme is targetted to generate $200 million a year for the metro operators with the first station naming rights being sold to Emirates.
Luxury resorts used to sell status and spectacle. Now they sell something quieter: relief. Guests arrive overloaded, and the best resorts are redesigning around sensory calm, reduced friction, and emotional steadiness. Modern luxury is less about what you add, and more about what you remove.
In 2019 the Victorian Forestry Plan set a 2030 end date for native harvesting. That ten year horizon shaped every part of the transition. When the date was brought forward by six years, the logic collapsed. Part 2 examines how an interrupted timeline left towns exposed before the real work could begin.
AKD Yarram’s closure has been framed as a casualty of the native timber ban, but that story collapses two different industries into one. The mill processed softwood, not native hardwood. The real causes were national construction turbulence and a compressed transition timeline that left towns exposed.
The closure of AKD’s Yarram mill is more than a job loss. It’s a systemic emergency that exposes how vulnerable small towns become when economic shocks arrive without a formal response system. Yarram’s community is already mobilising, but goodwill alone can’t carry what should be a structured, predictable framework for regional crises.