First 6 Star hotel for Vietnam

Vinpearl has announced that it will build its first six-star hotel in Vietnam in Bai Soi, Khanh Hoa province.  It will be a 150 room hotel positioned on the beach at Hon Tre island, offshore from the beach resort city of Nha Trang.

Vinpearl formerly had a brand leasing contract with the Accor group for the existing Sofitel Vinpearl resort & spa but they have terminated this agreement and will now operate simply under Vinpearl.  They have created the Vinpearl Hotel Management Company, who will manage the 5 star former Sofitel and the new Vinpearl in Boai Soi.

The Psychology of Retail: What Cows and Casinos Reveal About Customer Behaviour

The Psychology of Retail: What Cows and Casinos Reveal About Customer Behaviour

What do dairy cows and casinos have in common with supermarkets, airports, and resorts? More than most retailers realise. This article explores the behavioural systems that shape customer flow, reduce friction, influence time perception, and drive sustainable yield. From routine and reinforcement to stress and throughput, the mechanics behind milk production and gambling floors reveal powerful lessons for retail strategy, customer experience design, and revenue optimisation.

The Cost of Performing Rest

The Cost of Performing Rest

Modern systems have turned rest into something we perform rather than something that restores us. This essay explores why holidays often fail to renew people, how work and the holiday industry reinforce the problem, and what real restoration actually requires.

The New Luxury Signal: Emotional Stability

The New Luxury Signal: Emotional Stability

Luxury resorts used to sell status and spectacle. Now they sell something quieter: relief. Guests arrive overloaded, and the best resorts are redesigning around sensory calm, reduced friction, and emotional steadiness. Modern luxury is less about what you add, and more about what you remove.