First 6 Star hotel for Vietnam

Vinpearl has announced that it will build its first six-star hotel in Vietnam in Bai Soi, Khanh Hoa province.  It will be a 150 room hotel positioned on the beach at Hon Tre island, offshore from the beach resort city of Nha Trang.

Vinpearl formerly had a brand leasing contract with the Accor group for the existing Sofitel Vinpearl resort & spa but they have terminated this agreement and will now operate simply under Vinpearl.  They have created the Vinpearl Hotel Management Company, who will manage the 5 star former Sofitel and the new Vinpearl in Boai Soi.

Small Towns, Big Relief: Nostalgia, Tradition, and the Break From Self

Small Towns, Big Relief: Nostalgia, Tradition, and the Break From Self

Small towns do more than change the scenery. They give visitors a break from themselves. This piece unpacks how nostalgia and tradition create identity relief that boosts spend, dwell time, and community value. Practical takeaways for tourism, luxury, food, museums, and policy.

The Last Ten Minutes of Luxury

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