rebokReebok & Cirque du Soleil have joined forces to develop a fitness class which is meant to simulate the feeling of flying and help people deal with that fear.

Jukari Fit to Fly is a group exercise using a new piece of equipment called a FlySet. Rebok explains “You’ll flex and flutter, sweat and stretch, and swing from a FlySet. It’s all about moving your body in a fun new way.”

The programe is available at Pure Fitness in Krakow, Poland and Equinox in NYC. Its soon to open in other countries too. However, how good an idea would this be for airports? Many people spend heaps of time in airports and more than a few people are scared of flying. Perhaps a cut-down version of the programme could do wonders in an airport – maybe even combined with a Reebok store selling their branded clothes & shoes????

The New Luxury Signal: Emotional Stability

The New Luxury Signal: Emotional Stability

Luxury resorts used to sell status and spectacle. Now they sell something quieter: relief. Guests arrive overloaded, and the best resorts are redesigning around sensory calm, reduced friction, and emotional steadiness. Modern luxury is less about what you add, and more about what you remove.

When a town becomes the Shock Absorber

When a town becomes the Shock Absorber

The closure of AKD’s Yarram mill is more than a job loss. It’s a systemic emergency that exposes how vulnerable small towns become when economic shocks arrive without a formal response system. Yarram’s community is already mobilising, but goodwill alone can’t carry what should be a structured, predictable framework for regional crises.