Flying JetPaws – JetBlue playing to pet lovers

2092153154_131f6337f4_mWhilst most airlines are increasing charges for overweight people, bags, pets and anything else they can think of, JetBlue is taking the opposite tack and incentivising people to bring their pets on holidays.

JetBlue’s new JetPaw’s programme gives passengers an extra two TrueBlue points each way if you bring your four-legged friend with you.  You’ll get a bag tag for your pet carrier when you check in. They will also send you tips & tricks via email once you book and they even include information on Travel Petiquette, pet-friendly hotels and the location of nearby animal hospitals.

In reality its really just marketing an existing pet policy but doing it in a way that makes you feel as if the airline actually values your doggy as much as you do.  The thing too is people fall for it – in droves – and it builds that revenue stream as well as potentially converting pet lovers to JetBlue and all very cheaply.

winners_JoeKramerJetBlue also ran a competition on their website for pet/owner lookalikes which generated quite a viral thumb_JB9001response in reposting images for JetPaws.  Plus they’ve also introduced a range of pet travel related products from pet carry cases, to pet travel kits & a range of pet couture.  Check it out

The New Luxury Signal: Emotional Stability

The New Luxury Signal: Emotional Stability

Luxury resorts used to sell status and spectacle. Now they sell something quieter: relief. Guests arrive overloaded, and the best resorts are redesigning around sensory calm, reduced friction, and emotional steadiness. Modern luxury is less about what you add, and more about what you remove.

When You Can’t Leave: Designing for the Flight Reflex in Airports, Venues, and Hospitals

When You Can’t Leave: Designing for the Flight Reflex in Airports, Venues, and Hospitals

In high-stimulus public spaces, our bodies do more than react – they strategise.
Airports, hospitals, and stadiums all evoke subtle “Flight” responses: scanning, pacing, early exits.
Understanding how threat appraisal drives behaviour can help architects and planners design calmer spaces – and reveal why relaxation, not excitement, predicts dwell, spend, and satisfaction.

Small Towns, Big Relief: Nostalgia, Tradition, and the Break From Self

Small Towns, Big Relief: Nostalgia, Tradition, and the Break From Self

Small towns do more than change the scenery. They give visitors a break from themselves. This piece unpacks how nostalgia and tradition create identity relief that boosts spend, dwell time, and community value. Practical takeaways for tourism, luxury, food, museums, and policy.

The Last Ten Minutes of Luxury

The Last Ten Minutes of Luxury

Guests pay for days yet remember minutes. The peak end rule explains why a stay often lives or dies on one high moment and the day of departure. What works, what fails, and how to design the arc so memory carries your brand home.