6a00d8345250f069e2011570ea6db1970bI’ll admit I’m a sucker for well designed packaging and for a product range which is a bit out of the ordinary. I’m also a certified caffiene addict so a new coffee was bound to attract attention.6a00d8345250f069e2011570ea6dbf970b

The packaging was designed by Landor Associates Sydney team

The Evolution of Luxury: From Gold Leaf to Inner Peace

The Evolution of Luxury: From Gold Leaf to Inner Peace

Luxury isn’t about wealth—it’s about what’s missing. From postwar security to digital-era silence, what we call “luxury” keeps evolving. This essay explores how rarity shapes desire, how the luxury industry sells emotional scarcity, and why the most coveted experiences today are often the quietest.