Fitness First wanted to drive membership in the Netherlands to its gym chain. They picked winter/spring when people were looking to lose some weight in time for summer (though not sure bikini’s are that big in Rotterdam).
Anyway what they did was target people at the bus stops while they were waiting to catch a bus. Teaming up with CBS Outdoor they transformed the bus stop bench into scales. Anyone who sat at the bench would have their weight calculated and displayed on the digital bus shelter billboard. Finally, another reason to justify why I catch taxi’s in Rotterdam!
Via Viralblog
