fitnessfirstFitness First wanted to drive membership in the Netherlands to its gym chain. They picked winter/spring when people were looking to lose some weight in time for summer (though not sure bikini’s are that big in Rotterdam).

Anyway what they did was target people at the bus stops while they were waiting to catch a bus. Teaming up with CBS Outdoor they transformed the bus stop bench into scales. Anyone who sat at the bench would have their weight calculated and displayed on the digital bus shelter billboard. Finally, another reason to justify why I catch taxi’s in Rotterdam!

Via Viralblog

The New Luxury Signal: Emotional Stability

The New Luxury Signal: Emotional Stability

Luxury resorts used to sell status and spectacle. Now they sell something quieter: relief. Guests arrive overloaded, and the best resorts are redesigning around sensory calm, reduced friction, and emotional steadiness. Modern luxury is less about what you add, and more about what you remove.

When a town becomes the Shock Absorber

When a town becomes the Shock Absorber

The closure of AKD’s Yarram mill is more than a job loss. It’s a systemic emergency that exposes how vulnerable small towns become when economic shocks arrive without a formal response system. Yarram’s community is already mobilising, but goodwill alone can’t carry what should be a structured, predictable framework for regional crises.