Hilton trials Ozone Laundry System

Hilton hotels seem committed to going that extra step in their CSR strategy. Not content with simply asking you to hang up your towels if you don’t want them washed that day, Hilton have been testing an Ozone Laundry System in Minneapolis.  They’ve found that its saved 50% of laundering casts by reducing the use of hot water and chemicals, yet they say the quality of washing is the same or even higher.

On Feb 1, the Hilton Chicago will be holding a “Green Day Event” where the Ozone Laundry system will be on display along with other technologies they are trialling for making hotels greener.

The New Luxury Signal: Emotional Stability

The New Luxury Signal: Emotional Stability

Luxury resorts used to sell status and spectacle. Now they sell something quieter: relief. Guests arrive overloaded, and the best resorts are redesigning around sensory calm, reduced friction, and emotional steadiness. Modern luxury is less about what you add, and more about what you remove.

When You Can’t Leave: Designing for the Flight Reflex in Airports, Venues, and Hospitals

When You Can’t Leave: Designing for the Flight Reflex in Airports, Venues, and Hospitals

In high-stimulus public spaces, our bodies do more than react – they strategise.
Airports, hospitals, and stadiums all evoke subtle “Flight” responses: scanning, pacing, early exits.
Understanding how threat appraisal drives behaviour can help architects and planners design calmer spaces – and reveal why relaxation, not excitement, predicts dwell, spend, and satisfaction.

Small Towns, Big Relief: Nostalgia, Tradition, and the Break From Self

Small Towns, Big Relief: Nostalgia, Tradition, and the Break From Self

Small towns do more than change the scenery. They give visitors a break from themselves. This piece unpacks how nostalgia and tradition create identity relief that boosts spend, dwell time, and community value. Practical takeaways for tourism, luxury, food, museums, and policy.

The Last Ten Minutes of Luxury

The Last Ten Minutes of Luxury

Guests pay for days yet remember minutes. The peak end rule explains why a stay often lives or dies on one high moment and the day of departure. What works, what fails, and how to design the arc so memory carries your brand home.