Hilton hotels seem committed to going that extra step in their CSR strategy. Not content with simply asking you to hang up your towels if you don’t want them washed that day, Hilton have been testing an Ozone Laundry System in Minneapolis.  They’ve found that its saved 50% of laundering casts by reducing the use of hot water and chemicals, yet they say the quality of washing is the same or even higher.

On Feb 1, the Hilton Chicago will be holding a “Green Day Event” where the Ozone Laundry system will be on display along with other technologies they are trialling for making hotels greener.

The Psychology of Retail: What Cows and Casinos Reveal About Customer Behaviour

The Psychology of Retail: What Cows and Casinos Reveal About Customer Behaviour

What do dairy cows and casinos have in common with supermarkets, airports, and resorts? More than most retailers realise. This article explores the behavioural systems that shape customer flow, reduce friction, influence time perception, and drive sustainable yield. From routine and reinforcement to stress and throughput, the mechanics behind milk production and gambling floors reveal powerful lessons for retail strategy, customer experience design, and revenue optimisation.

The Cost of Performing Rest

The Cost of Performing Rest

Modern systems have turned rest into something we perform rather than something that restores us. This essay explores why holidays often fail to renew people, how work and the holiday industry reinforce the problem, and what real restoration actually requires.

The New Luxury Signal: Emotional Stability

The New Luxury Signal: Emotional Stability

Luxury resorts used to sell status and spectacle. Now they sell something quieter: relief. Guests arrive overloaded, and the best resorts are redesigning around sensory calm, reduced friction, and emotional steadiness. Modern luxury is less about what you add, and more about what you remove.