Hilton hotels seem committed to going that extra step in their CSR strategy. Not content with simply asking you to hang up your towels if you don’t want them washed that day, Hilton have been testing an Ozone Laundry System in Minneapolis.  They’ve found that its saved 50% of laundering casts by reducing the use of hot water and chemicals, yet they say the quality of washing is the same or even higher.

On Feb 1, the Hilton Chicago will be holding a “Green Day Event” where the Ozone Laundry system will be on display along with other technologies they are trialling for making hotels greener.

Small Towns, Big Relief: Nostalgia, Tradition, and the Break From Self

Small Towns, Big Relief: Nostalgia, Tradition, and the Break From Self

Small towns do more than change the scenery. They give visitors a break from themselves. This piece unpacks how nostalgia and tradition create identity relief that boosts spend, dwell time, and community value. Practical takeaways for tourism, luxury, food, museums, and policy.

The Last Ten Minutes of Luxury

The Last Ten Minutes of Luxury

Guests pay for days yet remember minutes. The peak end rule explains why a stay often lives or dies on one high moment and the day of departure. What works, what fails, and how to design the arc so memory carries your brand home.