Its not a bad idea, one of the problems with looking up hotel websites is that you get a couple of photos of rooms if you’re lucky, and no real sense of the hotel or resort itself.  Some people revert to looking at review sites like tripadvisor or even Flickr for more “real” images of a hotel.

What a few hotels and resorts have started doing is releasing videos which give a better sense of the experience you will get at the resort, via YouTube.  Of course sometimes guests do too and those aren’t always so glowing.

One of the better series I’ve seen is the ones by InterContinental.  From the absolutely stunning photography of the ones from French Polynesia to the more practical guided tours by their Concierge in Bali, these YouTube videos are a good way to give potential guests a better feeling for the resort or hotel.

The New Luxury Signal: Emotional Stability

The New Luxury Signal: Emotional Stability

Luxury resorts used to sell status and spectacle. Now they sell something quieter: relief. Guests arrive overloaded, and the best resorts are redesigning around sensory calm, reduced friction, and emotional steadiness. Modern luxury is less about what you add, and more about what you remove.

When You Can’t Leave: Designing for the Flight Reflex in Airports, Venues, and Hospitals

When You Can’t Leave: Designing for the Flight Reflex in Airports, Venues, and Hospitals

In high-stimulus public spaces, our bodies do more than react – they strategise.
Airports, hospitals, and stadiums all evoke subtle “Flight” responses: scanning, pacing, early exits.
Understanding how threat appraisal drives behaviour can help architects and planners design calmer spaces – and reveal why relaxation, not excitement, predicts dwell, spend, and satisfaction.

Small Towns, Big Relief: Nostalgia, Tradition, and the Break From Self

Small Towns, Big Relief: Nostalgia, Tradition, and the Break From Self

Small towns do more than change the scenery. They give visitors a break from themselves. This piece unpacks how nostalgia and tradition create identity relief that boosts spend, dwell time, and community value. Practical takeaways for tourism, luxury, food, museums, and policy.

The Last Ten Minutes of Luxury

The Last Ten Minutes of Luxury

Guests pay for days yet remember minutes. The peak end rule explains why a stay often lives or dies on one high moment and the day of departure. What works, what fails, and how to design the arc so memory carries your brand home.