jetBlue “All-You-Can-Jet” pass returning?

jetblue2kh124Earlier this year, jetBlue offered the “All-You-Can-Jet” pass for 30 days (Sep 8 – Oct 8) for $599. It was a great deal for frequent flyers and it also became the linchpin of their social media campaign over the period, with passholders tweeting & blogging about where they were travelling as part of this deal.

jetBlue invited some of the passholders, particularly those who’d really pushed it to the max, along to the jetBlue corporate retreat on Wednesday to talk about their experiences using the pass.  There, jetBlue execs promised that they would be bringing back the pass next year “sometime”.  So those of you who missed out this year, start keeping your eyes and ears out.

Reblog this post [with Zemanta]
The Psychology of Retail: What Cows and Casinos Reveal About Customer Behaviour

The Psychology of Retail: What Cows and Casinos Reveal About Customer Behaviour

What do dairy cows and casinos have in common with supermarkets, airports, and resorts? More than most retailers realise. This article explores the behavioural systems that shape customer flow, reduce friction, influence time perception, and drive sustainable yield. From routine and reinforcement to stress and throughput, the mechanics behind milk production and gambling floors reveal powerful lessons for retail strategy, customer experience design, and revenue optimisation.

The Cost of Performing Rest

The Cost of Performing Rest

Modern systems have turned rest into something we perform rather than something that restores us. This essay explores why holidays often fail to renew people, how work and the holiday industry reinforce the problem, and what real restoration actually requires.

The New Luxury Signal: Emotional Stability

The New Luxury Signal: Emotional Stability

Luxury resorts used to sell status and spectacle. Now they sell something quieter: relief. Guests arrive overloaded, and the best resorts are redesigning around sensory calm, reduced friction, and emotional steadiness. Modern luxury is less about what you add, and more about what you remove.