JetBlueSampleSaleAnother novel approach by JetBlue – a “Sample Sale”.  Basically the concept is twofold

  1. Its based around the idea of clothing samples which are usually one size only (made for models) and you need to be lucky to be able to squeeze into them – in this case flights are Tuesdays & Wednesdays between March 10 & April 1.  So if you can squeeze your holiday break into those time periods, there’s a real bargain.
  2. Its a sampler – as in a low cost way to try JetBlue

Enough of the ideas behind it, what’s the price?  Well NY to Bemuda – $69 each way.  NY JFK to Orlando $59 each way.

Reblog this post [with Zemanta]
The Psychology of Retail: What Cows and Casinos Reveal About Customer Behaviour

The Psychology of Retail: What Cows and Casinos Reveal About Customer Behaviour

What do dairy cows and casinos have in common with supermarkets, airports, and resorts? More than most retailers realise. This article explores the behavioural systems that shape customer flow, reduce friction, influence time perception, and drive sustainable yield. From routine and reinforcement to stress and throughput, the mechanics behind milk production and gambling floors reveal powerful lessons for retail strategy, customer experience design, and revenue optimisation.

The Cost of Performing Rest

The Cost of Performing Rest

Modern systems have turned rest into something we perform rather than something that restores us. This essay explores why holidays often fail to renew people, how work and the holiday industry reinforce the problem, and what real restoration actually requires.

The New Luxury Signal: Emotional Stability

The New Luxury Signal: Emotional Stability

Luxury resorts used to sell status and spectacle. Now they sell something quieter: relief. Guests arrive overloaded, and the best resorts are redesigning around sensory calm, reduced friction, and emotional steadiness. Modern luxury is less about what you add, and more about what you remove.