JetBlue scores a hit with the Big Wigs

jetbluebigwigBlending social media with viral marketing, JetBlue’s new campaign is another in a long line of triumphs.

Why?

  • The subject matter is topical and the timing is brilliant.  That not only increases how often its spread but importantly how often its used in blogs online
  • Humor – it always works but when times are tough, people appreciate humor more
  • Benefit drive – despite the humor (or perhaps partly because of it) you get the message and its even believable
  • They created a series – shooting enough footage for three YouTube clips then used cut-downs of this footage for web advertising & TV
  • Its content marketing – they drove traffic to their site by creating content worthy of the traffic which in turn increases browse-thru ratio’s on the site. Very basically they created value for the time spent on the site.

Now here’s the three videos…..

WelcomAboard_ad_large

Ad Agency : JWT New York

Reblog this post [with Zemanta]
The New Luxury Signal: Emotional Stability

The New Luxury Signal: Emotional Stability

Luxury resorts used to sell status and spectacle. Now they sell something quieter: relief. Guests arrive overloaded, and the best resorts are redesigning around sensory calm, reduced friction, and emotional steadiness. Modern luxury is less about what you add, and more about what you remove.

When You Can’t Leave: Designing for the Flight Reflex in Airports, Venues, and Hospitals

When You Can’t Leave: Designing for the Flight Reflex in Airports, Venues, and Hospitals

In high-stimulus public spaces, our bodies do more than react – they strategise.
Airports, hospitals, and stadiums all evoke subtle “Flight” responses: scanning, pacing, early exits.
Understanding how threat appraisal drives behaviour can help architects and planners design calmer spaces – and reveal why relaxation, not excitement, predicts dwell, spend, and satisfaction.

Small Towns, Big Relief: Nostalgia, Tradition, and the Break From Self

Small Towns, Big Relief: Nostalgia, Tradition, and the Break From Self

Small towns do more than change the scenery. They give visitors a break from themselves. This piece unpacks how nostalgia and tradition create identity relief that boosts spend, dwell time, and community value. Practical takeaways for tourism, luxury, food, museums, and policy.

The Last Ten Minutes of Luxury

The Last Ten Minutes of Luxury

Guests pay for days yet remember minutes. The peak end rule explains why a stay often lives or dies on one high moment and the day of departure. What works, what fails, and how to design the arc so memory carries your brand home.