JetBlue scores a hit with the Big Wigs

Blending social media with viral marketing, JetBlue’s new campaign is another in a long line of triumphs.

Why?

• The subject matter is topical and the timing is brilliant.  That not only increases how often its spread but importantly how often its used in blogs online
• Humor – it always works but when times are tough, people appreciate humor more
• Benefit drive – despite the humor (or perhaps partly because of it) you get the message and its even believable
• They created a series – shooting enough footage for three YouTube clips then used cut-downs of this footage for web advertising & TV
• Its content marketing – they drove traffic to their site by creating content worthy of the traffic which in turn increases browse-thru ratio’s on the site. Very basically they created value for the time spent on the site.

Now here’s the three videos…..

Ad Agency : JWT New York