JetBlue’s JFK T5 – just the facts

jfk-airport-terminal-5Passenger numbers : 20 million per year and 10 flights per gate per day

Gates : 26

Passengers per gate per year : 600,000

Cost : US$550m but if you include terminal & airside utilities that rises to around $875m when you include roadways, parking facilities & lease repayments over the $30 year period. Th Port Authority of New York & New Jersey put up $663m of this.

Ticket Counters – 40 + 65 e-ticket kiosks

Baggage – Inline system can process 4,000 bags per hour

Aircraft turn-around time – 30mins

Baggage delivery time – 9 mins

The Psychology of Retail: What Cows and Casinos Reveal About Customer Behaviour

The Psychology of Retail: What Cows and Casinos Reveal About Customer Behaviour

What do dairy cows and casinos have in common with supermarkets, airports, and resorts? More than most retailers realise. This article explores the behavioural systems that shape customer flow, reduce friction, influence time perception, and drive sustainable yield. From routine and reinforcement to stress and throughput, the mechanics behind milk production and gambling floors reveal powerful lessons for retail strategy, customer experience design, and revenue optimisation.

The Cost of Performing Rest

The Cost of Performing Rest

Modern systems have turned rest into something we perform rather than something that restores us. This essay explores why holidays often fail to renew people, how work and the holiday industry reinforce the problem, and what real restoration actually requires.

The New Luxury Signal: Emotional Stability

The New Luxury Signal: Emotional Stability

Luxury resorts used to sell status and spectacle. Now they sell something quieter: relief. Guests arrive overloaded, and the best resorts are redesigning around sensory calm, reduced friction, and emotional steadiness. Modern luxury is less about what you add, and more about what you remove.