More than just your standard licensed branded product, the Johnnie Walker Blue Diary is not only a place to note your appointments but its your pass into exclusive events such as the Monaco Grand Prix 2009, the Johnnie Walker Gold Championships, a bespoke blending experience with a Johnnie Walker Master blender to create your own whisky blend, and access to the premier concierge service offering more Johnnie Walker experiences.
The leather bound diary, of which there are only three, is priced at 95,000 pounds and comes from luxury stationer Aspinal of London.