From luxust.com

From luxust.com

More than just your standard licensed branded product, the Johnnie Walker Blue Diary is not only a place to note your appointments but its your pass into exclusive events such as the Monaco Grand Prix 2009, the Johnnie Walker Gold Championships, a bespoke blending experience with a Johnnie Walker Master blender to create your own whisky blend, and access to the premier concierge service offering more Johnnie Walker experiences.

The leather bound diary, of which there are only three, is priced at 95,000 pounds and comes from luxury stationer Aspinal of London.

The Last Ten Minutes of Luxury

The Last Ten Minutes of Luxury

Guests pay for days yet remember minutes. The peak end rule explains why a stay often lives or dies on one high moment and the day of departure. What works, what fails, and how to design the arc so memory carries your brand home.

Airport Retail and the Psychology of Stress: What Makes Travellers Spend?

Airport Retail and the Psychology of Stress: What Makes Travellers Spend?

That overpriced chocolate bar at Gate 14 wasn’t about hunger—it was about control. In this in-depth essay, we explore how Mood Repair Theory explains airport retail behaviour, especially in high-stress domestic terminals, and what airports can learn from global best practice to meet travellers’ emotional needs.