The whole “jiggler” idea actually started back in the late 70’s with this ad.
But it wasn’t until the early 80’s that we got the internally memorable “everybody’s jiggling” campaign which went on for over a decade in different forms.
The Evolution of Luxury: From Gold Leaf to Inner Peace
Luxury isn’t about wealth—it’s about what’s missing. From postwar security to digital-era silence, what we call “luxury” keeps evolving. This essay explores how rarity shapes desire, how the luxury industry sells emotional scarcity, and why the most coveted experiences today are often the quietest.
