In a different approach to CSR strategies, instead of simply switching to eco-friendly energy sources and recycling, Marriott have set up a programme with the Brazilians to pay villagers in the Amazon to not cut down trees. How they plan to do it hasn’t really been disclosed and it sounds like a complicated arrangement. However the essence of it apparently is that they pay the Amazonians a cheque for each day they refrain from illegal logging.
Not a bad idea.
Small towns do more than change the scenery. They give visitors a break from themselves. This piece unpacks how nostalgia and tradition create identity relief that boosts spend, dwell time, and community value. Practical takeaways for tourism, luxury, food, museums, and policy.
Guests pay for days yet remember minutes. The peak end rule explains why a stay often lives or dies on one high moment and the day of departure. What works, what fails, and how to design the arc so memory carries your brand home.
Airports, resorts, and luxury boutiques don’t just sell products. They sell time — scarce, abundant, distorted, or timeless. This essay explores how time shapes shopping behaviour.
Retail has doubled down on experience design to win back emotion and attention. But when design becomes control, engagement collapses into performance.