In a different approach to CSR strategies, instead of simply switching to eco-friendly energy sources and recycling, Marriott have set up a programme with the Brazilians to pay villagers in the Amazon to not cut down trees. How they plan to do it hasn’t really been disclosed and it sounds like a complicated arrangement. However the essence of it apparently is that they pay the Amazonians a cheque for each day they refrain from illegal logging.
Not a bad idea.
Luxury isn’t about wealth—it’s about what’s missing. From postwar security to digital-era silence, what we call “luxury” keeps evolving. This essay explores how rarity shapes desire, how the luxury industry sells emotional scarcity, and why the most coveted experiences today are often the quietest.
That overpriced chocolate bar at Gate 14 wasn’t about hunger—it was about control. In this in-depth essay, we explore how Mood Repair Theory explains airport retail behaviour, especially in high-stress domestic terminals, and what airports can learn from global best practice to meet travellers’ emotional needs.
Inside every old town lives a new story—emerging not instead of, but because of what came before.
Regional towns struggle not with invisibility—but with oversimplified mental maps. Drawing on schema theory, this article explores how Gippsland, Daylesford, and New Zealand have reshaped public perception—and what councils can learn from them.