McDonalds has announced it will open its largest ever store for the London 2012 Olympics.  Its 3,000m2 spread over two floors with 1,500 seats.  It is planned to employ 470 staff and serve 50,000 Big Macs, 100,000 portions of fries and 30,000 milkshakes during the Games.

Photos: dailymail.co.uk

 

The Store Is the Strategy

The Store Is the Strategy

You think you’re choosing what to buy. You’re not. From layout to lighting, retail environments quietly shape your decisions before you even realise it. Once you see it, you can’t unsee it.

The Psychology of Retail: What Cows and Casinos Reveal About Customer Behaviour

The Psychology of Retail: What Cows and Casinos Reveal About Customer Behaviour

What do dairy cows and casinos have in common with supermarkets, airports, and resorts? More than most retailers realise. This article explores the behavioural systems that shape customer flow, reduce friction, influence time perception, and drive sustainable yield. From routine and reinforcement to stress and throughput, the mechanics behind milk production and gambling floors reveal powerful lessons for retail strategy, customer experience design, and revenue optimisation.

When You Can’t Leave: Designing for the Flight Reflex in Airports, Venues, and Hospitals

When You Can’t Leave: Designing for the Flight Reflex in Airports, Venues, and Hospitals

In high-stimulus public spaces, our bodies do more than react – they strategise.
Airports, hospitals, and stadiums all evoke subtle “Flight” responses: scanning, pacing, early exits.
Understanding how threat appraisal drives behaviour can help architects and planners design calmer spaces – and reveal why relaxation, not excitement, predicts dwell, spend, and satisfaction.