McDonalds goes unbranded in Japan

from fivebyfifty.com

from fivebyfifty.com

McDonalds launched a campaign to bring the quarter pounder to Japan which has an interesting twist – converting two of their locations in Tokyo into exclusive Quarter Pounder shops but totally without any McDonalds branding.

Instead of the familar golden arches, these shops have a sleek, minimalistic black interior with Le Corbusier sofas, red and black packaging and a totally unique overall style for McDonalds.

In another twist, they’re running a competition alongside the launch which asks people to guess which fast food chain has launched the Quarter Pounder stores into Japan with a chance to win a sightseeing trip to America.

The System You’re Inside (And Why You Can’t See It)

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