Moet Hennessy have introduced a concept for its luxury brands at T2 Taipei International on the departures concourse. Its a promotion running till 29 Feb. With Hennessy for example, a teaser video is played after which consumers can select from three cocktails by pressing a button. When clicked, it launches an educational cocktail video while the corresponding cocktail aroma is being diffused. Consumers can then pick up a cocktail leaflet with detailed recipes and buy a bottle of Hennessy to recreate the cocktails at home.
The Evolution of Luxury: From Gold Leaf to Inner Peace
Luxury isn’t about wealth—it’s about what’s missing. From postwar security to digital-era silence, what we call “luxury” keeps evolving. This essay explores how rarity shapes desire, how the luxury industry sells emotional scarcity, and why the most coveted experiences today are often the quietest.