In a bid to attract the affluent young business traveller, the Naumi in Singapore is not only totally wired (standard practice these days) but you get a personal Aide who is on call 24/7. The aide will do pretty much whatever you want but standard services include picking you up at the airport, arranging restaurant bookings and activities, and packing your luggage when you leave. The sheets are 300 thread count. The amenities are botanical-based Aesop. The lounge is white leather and herbal teas abound. There is also a 24 hour Yoga room in addition to the usual Gyms and they bring yoga mats to your room if you want.

The hotel itself is only 40 rooms and is origami inspired. They are catering for longer stays with most of the rooms having seperate lounge areas and kitchenettes. IPod docking systems are standard, 50″ plasma TVs and Bose Home Theatre Systems.

Interestingly enough they also have a “female traveller only” floor.

The Last Ten Minutes of Luxury

The Last Ten Minutes of Luxury

Guests pay for days yet remember minutes. The peak end rule explains why a stay often lives or dies on one high moment and the day of departure. What works, what fails, and how to design the arc so memory carries your brand home.

The Evolution of Luxury: From Gold Leaf to Inner Peace

The Evolution of Luxury: From Gold Leaf to Inner Peace

Luxury isn’t about wealth—it’s about what’s missing. From postwar security to digital-era silence, what we call “luxury” keeps evolving. This essay explores how rarity shapes desire, how the luxury industry sells emotional scarcity, and why the most coveted experiences today are often the quietest.