Patek Philippe will open its first salon in the US in Tiffany & Co on 5th Avenue later this month. The 3,000 ft2 salon will not only have a huge range of Patek Philippe watches for sale but also an extensive library of historic models, individual customer consultation areas, a studio for on-site repairs and a museum area. A collection of traveling museum pieces on loan from the Patek Philippe Museum in Geneva will be featured.
The Last Ten Minutes of Luxury
Guests pay for days yet remember minutes. The peak end rule explains why a stay often lives or dies on one high moment and the day of departure. What works, what fails, and how to design the arc so memory carries your brand home.
