Nike opens new concept store

nike2251Earlier this month Nike opened its first store with all its action sports brands under the one roof – Nike 6.0, Hurley, Converse and Nike SB – in Laguna Beach.

The two level space has the store area on the lower level, with the upper level dedicated to workshops where customers can customise products by appointment. In this workshop you can find the likes of Converse Ink which allows people to print any one of dozens of artist designs onto blank Chucks or t-shirts using a 3d inkjet printer.

Images from Coolhunting & Aaron Levant

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