I do like all white fitouts but too frequently they lack texture & dimension so look very sterile. Japan does some of the best all-white fitouts you can find and the Patrick Cox boutique in Tokyo’s Aoyama district is one of the best. It was done by local architect Chikara Ohno who used only three elements in the concept – white, circles & lighting. Its a starkly simple design by creates drama through a clever use of proportions plus of course the upward lighting of the display columns.
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You think you’re choosing what to buy. You’re not. From layout to lighting, retail environments quietly shape your decisions before you even realise it. Once you see it, you can’t unsee it.
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