The ban on Absinthe ended last year which introduced a purchasing frenzy amongst people who wanted to know what the fuss was all about with this supposedly dangerous spirit.

Much of that frenzy has now died down with the economic downturn but Pernod, the original Absinthe maker, has finally reintroduced their famous product. Pernod Absinthe is a revival of Pernod Fils, reputedly the most authentic absinthe ever produced with a recipe that’s over 200 years old. The company stopped making it in 1915 when the French government banned absinthe. They later came out with a wormwood free version but it was never the same. The original recipe is a high proof spirit distilled from Grand Wormwood, fennel and anise – the same kind which we hear gave Picasso, Van Gogh and Monet their edge.

The Last Ten Minutes of Luxury

The Last Ten Minutes of Luxury

Guests pay for days yet remember minutes. The peak end rule explains why a stay often lives or dies on one high moment and the day of departure. What works, what fails, and how to design the arc so memory carries your brand home.

Airport Retail and the Psychology of Stress: What Makes Travellers Spend?

Airport Retail and the Psychology of Stress: What Makes Travellers Spend?

That overpriced chocolate bar at Gate 14 wasn’t about hunger—it was about control. In this in-depth essay, we explore how Mood Repair Theory explains airport retail behaviour, especially in high-stress domestic terminals, and what airports can learn from global best practice to meet travellers’ emotional needs.