Before “I still call Australia Home” and the Australian Children’s Choir commercials Qantas were “the spirit of Australia, the flying kangaroo”.
This commercial is from 1983.
The Evolution of Luxury: From Gold Leaf to Inner Peace
Luxury isn’t about wealth—it’s about what’s missing. From postwar security to digital-era silence, what we call “luxury” keeps evolving. This essay explores how rarity shapes desire, how the luxury industry sells emotional scarcity, and why the most coveted experiences today are often the quietest.
