Skin Cancer prevention campaign from 1981 which really became part of the Australian venacular. It used a mascot – the seagull called Sid. The campaign was extended in later years to include sunglasses & shade and became “Slip, Slop, Slap, Seek, Slide”
The campaign was also used in New Zealand where the mascot was a lobster. Some Canadian cities also adapted the campaign.
The campaign was resurrected recently but really misses the beat which made the original jingle one so catchy.
Luxury isn’t about wealth—it’s about what’s missing. From postwar security to digital-era silence, what we call “luxury” keeps evolving. This essay explores how rarity shapes desire, how the luxury industry sells emotional scarcity, and why the most coveted experiences today are often the quietest.
Trump’s AI images and media theatrics aren’t signs of dementia—they’re a deliberate strategy. What happens when outrage becomes the operating system of politics?
That free cheese cube creates an invisible thread of obligation—the same primal mechanism that once ensured tribal survival now shapes your shopping cart.
How tobacco giants used addiction science to transform snack foods, engineering everything from Doritos to Oreos for maximum craveability.
