Sooshi pic 2New Zealanders are an innovative bunch and the new product from New Zealand Natural Ice Creams just adds more weight to that arguement.  They’ve launched Sooshi, which looks like a regular rice sushi but is made of real fruit and ice cream.  The fruit fillings are made to resemble fillings you can find in real sushi with lemon presenting yellow peppers, raspberry – crab, blackcurrant – red peppers and apricot – carrot etc.  The nori or seaweed part is replaced by a upmarket version of a roll-up or dried fruit strip made out of apple.

The best bit? You can ask for a squirt of ’soy sauce’ which will be chocolate syrup!

The Store Is the Strategy

The Store Is the Strategy

You think you’re choosing what to buy. You’re not. From layout to lighting, retail environments quietly shape your decisions before you even realise it. Once you see it, you can’t unsee it.

The Psychology of Retail: What Cows and Casinos Reveal About Customer Behaviour

The Psychology of Retail: What Cows and Casinos Reveal About Customer Behaviour

What do dairy cows and casinos have in common with supermarkets, airports, and resorts? More than most retailers realise. This article explores the behavioural systems that shape customer flow, reduce friction, influence time perception, and drive sustainable yield. From routine and reinforcement to stress and throughput, the mechanics behind milk production and gambling floors reveal powerful lessons for retail strategy, customer experience design, and revenue optimisation.

The Politics of Time

The Politics of Time

What if many of our biggest crises are temporal? This article explores how modern assumptions about time quietly shape aged care, climate policy and governance.

The New Luxury Signal: Emotional Stability

The New Luxury Signal: Emotional Stability

Luxury resorts used to sell status and spectacle. Now they sell something quieter: relief. Guests arrive overloaded, and the best resorts are redesigning around sensory calm, reduced friction, and emotional steadiness. Modern luxury is less about what you add, and more about what you remove.