On Youtube this is listed as 1988 but it was actually 1983/4 and I don’t think it ran till 1988 because the jingle made a lot of people a tad uncomfortable – you have to remember the times.

Just after this campaign, Streets started to create the “ripple” range with Boysenberry etc.

The somewhat erotic imagery associated with Blue Ribbon carried over into the Heart commercials when an upmarket version of those was launched containing Blue Ribbon Ice Cream.  Not as erotic as that original ad though – I remember everyone in the boardroom going 16 shades of red when they heard it the first time 🙂

The Evolution of Luxury: From Gold Leaf to Inner Peace

The Evolution of Luxury: From Gold Leaf to Inner Peace

Luxury isn’t about wealth—it’s about what’s missing. From postwar security to digital-era silence, what we call “luxury” keeps evolving. This essay explores how rarity shapes desire, how the luxury industry sells emotional scarcity, and why the most coveted experiences today are often the quietest.