The Ice Cream Store Hong Kong

The comical and humorous exterior with a rocket ready for take-off and a circular entrance way draws attention to this ‘new’ space in an old building. The first two floors are occupied by ICE CREAM™, and the upper two floors are by BBC. The usage of 2-D design is an important element in both spaces. An ordinary Ice Cream parlor that may exist in the West coast in the U.S. is envisioned for ICE CREAM™, and the theme for BBC is outer space, which is also the concept for the brand.

INTERIOR DESIGN : NIGO® + MASAMICHI KATAYAMA(WONDERWALL INC.)
PHOTO : KOZO TAKAYAMA

Store Frontage

Store Frontage

1st Floor for Ice Cream - view from entrance

1st Floor for Ice Cream - view from entrance

1st Floor Service Area

1st Floor Service Area

2nd Floor Ice Cream area

2nd Floor Ice Cream area

Stairs from 2nd floor to 3rd Floor

Stairs from 2nd floor to 3rd Floor

3rd Floor BBC

3rd Floor BBC

Stairs to 4th Floor

Stairs to 4th Floor

4th Floor BBC

4th Floor BBC

When You Can’t Leave: Designing for the Flight Reflex in Airports, Venues, and Hospitals

When You Can’t Leave: Designing for the Flight Reflex in Airports, Venues, and Hospitals

In high-stimulus public spaces, our bodies do more than react – they strategise.
Airports, hospitals, and stadiums all evoke subtle “Flight” responses: scanning, pacing, early exits.
Understanding how threat appraisal drives behaviour can help architects and planners design calmer spaces – and reveal why relaxation, not excitement, predicts dwell, spend, and satisfaction.

The Last Ten Minutes of Luxury

The Last Ten Minutes of Luxury

Guests pay for days yet remember minutes. The peak end rule explains why a stay often lives or dies on one high moment and the day of departure. What works, what fails, and how to design the arc so memory carries your brand home.