The comical and humorous exterior with a rocket ready for take-off and a circular entrance way draws attention to this ‘new’ space in an old building. The first two floors are occupied by ICE CREAM™, and the upper two floors are by BBC. The usage of 2-D design is an important element in both spaces. An ordinary Ice Cream parlor that may exist in the West coast in the U.S. is envisioned for ICE CREAM™, and the theme for BBC is outer space, which is also the concept for the brand.

INTERIOR DESIGN : NIGO® + MASAMICHI KATAYAMA(WONDERWALL INC.)
PHOTO : KOZO TAKAYAMA

Store Frontage

Store Frontage

1st Floor for Ice Cream - view from entrance

1st Floor for Ice Cream - view from entrance

1st Floor Service Area

1st Floor Service Area

2nd Floor Ice Cream area

2nd Floor Ice Cream area

Stairs from 2nd floor to 3rd Floor

Stairs from 2nd floor to 3rd Floor

3rd Floor BBC

3rd Floor BBC

Stairs to 4th Floor

Stairs to 4th Floor

4th Floor BBC

4th Floor BBC

Airport Retail and the Psychology of Stress: What Makes Travellers Spend?

Airport Retail and the Psychology of Stress: What Makes Travellers Spend?

That overpriced chocolate bar at Gate 14 wasn’t about hunger—it was about control. In this in-depth essay, we explore how Mood Repair Theory explains airport retail behaviour, especially in high-stress domestic terminals, and what airports can learn from global best practice to meet travellers’ emotional needs.