Nannies and au pairs are now commonplace amongst elite family travellers to New York and also they are so valued that families routinely go out of their way to indulge them to ensure they’re not poached by the next rich family in the block. Or at least that’s what the Sherry-Netherland believe. This boutique hotel near Central Park in New York now offers a complimentary luxury room for the Nanny when you reserve one of their suites.
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Small Towns, Big Relief: Nostalgia, Tradition, and the Break From Self

Small Towns, Big Relief: Nostalgia, Tradition, and the Break From Self

Small towns do more than change the scenery. They give visitors a break from themselves. This piece unpacks how nostalgia and tradition create identity relief that boosts spend, dwell time, and community value. Practical takeaways for tourism, luxury, food, museums, and policy.

The Last Ten Minutes of Luxury

The Last Ten Minutes of Luxury

Guests pay for days yet remember minutes. The peak end rule explains why a stay often lives or dies on one high moment and the day of departure. What works, what fails, and how to design the arc so memory carries your brand home.