Nannies and au pairs are now commonplace amongst elite family travellers to New York and also they are so valued that families routinely go out of their way to indulge them to ensure they’re not poached by the next rich family in the block. Or at least that’s what the Sherry-Netherland believe.
This boutique hotel near Central Park in New York now offers a complimentary luxury room for the Nanny when you reserve one of their suites.
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The Evolution of Luxury: From Gold Leaf to Inner Peace
Luxury isn’t about wealth—it’s about what’s missing. From postwar security to digital-era silence, what we call “luxury” keeps evolving. This essay explores how rarity shapes desire, how the luxury industry sells emotional scarcity, and why the most coveted experiences today are often the quietest.