Underwater is all the rage for luxury resorts

We not only have Crescent Hydropolis Resorts building whole resorts underwater (the first one due to open in Dubai and the second in Quingdoa China) but it seems that things underwater are becoming the latest buzz in the luxury resort’s effort to distinguish itself.

The Jules Undersea Lodge in Key Largo is a former marine biology lab where guests scuba dive 21 feet beneath the surface to enter via a “wet dock”.

Hufaven Fushi in the Maldives have an underwater spa.  The Burj al Arab in Dubai has an underwater themed restaurant, admittedly based around a giant glass aquarium rather than the real thing.
Poseidon Resort in Fiji will be opening in 2008 with 24 underwater suites perched atop a tropical reef about 40 feet below the surface with 70% of the room being glass.

Small Towns, Big Relief: Nostalgia, Tradition, and the Break From Self

Small Towns, Big Relief: Nostalgia, Tradition, and the Break From Self

Small towns do more than change the scenery. They give visitors a break from themselves. This piece unpacks how nostalgia and tradition create identity relief that boosts spend, dwell time, and community value. Practical takeaways for tourism, luxury, food, museums, and policy.

The Last Ten Minutes of Luxury

The Last Ten Minutes of Luxury

Guests pay for days yet remember minutes. The peak end rule explains why a stay often lives or dies on one high moment and the day of departure. What works, what fails, and how to design the arc so memory carries your brand home.