Uniqlo’s +J range a roaring success

uniqlo+j1uniqlo+j2There really can be no doubt now that Uniqlo‘s +J range by Jull Sander is working and working remarkably well. The range gives a glimpse at what happens when a high-end designer with a penchant for tailoring & quality fabrics successfully meets with true mass production. The style of the range is true Jull Sander minimalistic, chic functionality and the price is stunning – US140 for a jacket.

The range premiered on October 2 with sales targets being met by 11am and by closing time sales had increased by 5 times over with online purchasing skyrocketing to 1750% on the stores’ regular sales daily targets.  And its showing no signs of stopping.  Another part of the range was launched yesterday and sales targets were reached within an hour of the  products hitting the shelves.

On a broader front, Uniqlo’s sales overall are going through the roof. In the face of stiff downturns in the fashion industry Uniqlo posted same store sales increases of 31.6% last month.

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