Its not unusual today to have extra charges for services on airlines – many of which used to be free with the standard ticket.
WestJet are being a little more scientific (and creative) than the average though and sent out a questionnaire to ask whether or not they’d pay an extra $10 charge for a number of additional “services”.
Options included sitting away from parents traveling with small babies or small children, priority boarding, priority disembarking, in-flight internet access, in-seat power, guaranteed overhead bin space – all good options – particularly avoiding the small children on a long flight.
Sillier ones included $10 for a freshly-laundered pillow and blanket set that you can take with you (excuse me, why!) or a premium meal service (assuming an airline actually comprehends the concept).
Its good though that they’re actually thinking in these terms and actually recognising that different things are important to different people and sometimes you’re more than prepared to pay for avoiding the risk.