Its interesting to see this old campaign raised in the parliamentary reports looking at ways of funding the proposed NBN.

This campaign dates back to the early 80’s and was successful due to a combination of a very simple message, a catchy jingle and tapping into Australia’s nationalistic pride at the time.

C’mon Aussie C’mon

C’mon Aussie C’mon

The C'mon Aussie C'mon campaign dates back to 1978 and was written by Mojo for the Channel 9 network. This particular version is from the 80s when...

Liptons

Liptons

The whole "jiggler" idea actually started back in the late 70's with this ad. But it wasn't until the early 80's that we got the internally...

Slip, Slop, Slap.

Slip, Slop, Slap.

Skin Cancer prevention campaign from 1981 which really became part of the Australian venacular.  It used a mascot - the seagull called Sid.  The...