The now famous “this goes with that, at Sussan” campaign first started in 1979 and continued for probably 20 years as their slogan.
The Life. Be in it campaign started back in the 70's with the family and a series of ads which focussed on activities people (particularly families)...
Another piece of interesting psych research with an application to retail design. Recently Arul Mishra and Himanshu Mishra from the University of...
Most retailers, particularly in airports, want to slow down customer flow past their store so people will see what they have on offer. In some...
I'll admit I'm a sucker for well designed packaging and for a product range which is a bit out of the ordinary. I'm also a certified caffiene addict...