brapittMost retailers, particularly in airports, want to slow down customer flow past their store so people will see what they have on offer. In some locations, particularly near transit areas that can be a difficult task.

Well maybe they could take a look at what the Siberian Police are trialing to slow down traffic at dangerous intersections in Omsk. They’ve found life-size cutouts of Brad Pit and put him in a Traffic Cop’s outfit, then positioned it at a number of intersections.

No word yet whether its working but I wouldn’t be at all surprised!

Airport Retail and the Psychology of Stress: What Makes Travellers Spend?

Airport Retail and the Psychology of Stress: What Makes Travellers Spend?

That overpriced chocolate bar at Gate 14 wasn’t about hunger—it was about control. In this in-depth essay, we explore how Mood Repair Theory explains airport retail behaviour, especially in high-stress domestic terminals, and what airports can learn from global best practice to meet travellers’ emotional needs.

The Ancient Enemy: How a 3,000-Year-Old Story Shapes Today’s Middle East

The Ancient Enemy: How a 3,000-Year-Old Story Shapes Today’s Middle East

There’s a moment that keeps coming back to me from October 2023. Netanyahu, standing before Israeli troops, invoking a three-thousand-year-old biblical commandment: “Remember what Amalek has done to you.” Most heard heated rhetoric. But for those listening carefully—it was something far more specific.