Cottees Cordial

I remember this ad originally failing at ad testing but everyone believed in it so much it went ahead.  So many great campaigns nearly died before they hit the screens – probably still do.

This one came out just before the Cottee’s 007 1/2 campaign which was designed for the kids cordial range.  I’ve never been able to find a copy of that one – probably because it was pretty much only ever shown in the cinema.

“My dad picks the fruit” however went on for quite a few years.  Originally created by O&M Sydney.

Country Blend was done at around the same time.

So was Ice Magic

None were quite as good as “my dad picks the fruit” though oddly enough from memory all the others tested better at the time. Just goes to show….

Red Rooster

Red Rooster

Another one out of Perth and from the era of Mojo. Red Rooster was original created by the Kailis family in 1972. A few years later Frank & Joe...

British Caledonian Airways

British Caledonian Airways

British Caledonian Airlines were around in the 70's & 80's. Originally the Scottish charter airline Caledonian airlines, at the time Britain's...

WA Health Department

WA Health Department

A community service campaign out of Perth which ended up going national - actually I believe all these campaigns went national. And another one for...

Ansett

Ansett

This campaign launched in 2001, just months before Ansett eventually collapsed. That wasn't the fault of the campaign because I doubt anything could...