Another classic from the early 80’s, though the campaign itself started in the late 70’s written (if I recall correctly) by Peter Carey.
I remember scheduling this in a Sunday night movie without first checking what the movie was – turned out to be “Alice – Portrait of a teenage alcohol”. The ad ran straight after that classic scene where her horse is hit by a car or something. That mistake took me ages to live down.
The Life. Be in it campaign started back in the 70's with the family and a series of ads which focussed on activities people (particularly families)...
Another piece of interesting psych research with an application to retail design. Recently Arul Mishra and Himanshu Mishra from the University of...
Most retailers, particularly in airports, want to slow down customer flow past their store so people will see what they have on offer. In some...
I'll admit I'm a sucker for well designed packaging and for a product range which is a bit out of the ordinary. I'm also a certified caffiene addict...