In the mid 80’s the commercials got a lot more adventurous and few more so than Decore particularly as it was a family product. This one has to rate as one of the best remakes of a song into a jingle – in my opinion anyway. And check out about 4 seconds into the clip – then think about the fact this campaign came out in the mid 80s when you couldn’t even show a feminine hygiene ad in prime time.
$20, twenty dollars and 20 are not seen the same way in pricing
Most pricing research to date in the hospitality industry has been about typography, menu layout, use of images & wording and how that...
