Yellow Pages

The Yellow Pages advertising from the early 80’s would have to rate as strategically some of the best – not to mention memorable & enjoyable.

The Gogomobile commercial

The Fly

Songs of Love

And one of my favourites – Roboto

The “Not Happy Jan” commercial was targeted at advertisers in the Yellow Pages – to try and build a sense that really a Yellow Pages ad was the most important part of your ad campaign – a critical part.  “Not Happy Jan” was so popular as a campaign that the phrase exists today in common use.

Robbin’s Veterinary Clinic was part of another series which featured tradesmen running into problems and finding the solutions in the Yellow Pages

Air New Zealand

Air New Zealand

A beautiful campaign from the 90's which was just haunting in its music. The audio is of a classic Maori love song called "Pokarekare Ana" sung by...

Australian Made

Australian Made

Many people think of the "Australian Made" campaign as being something relatively new. In fact its not and goes back to the very early 80's and the...

Armpit advertising

Armpit advertising

I might like alternative media and applaud creative marketing concepts but I think this one goes a little too far perhaps. Right Guard developed a...

Decore

Decore

In the mid 80's the commercials got a lot more adventurous and few more so than Decore particularly as it was a family product. This one has to rate...