Yellow Pages

The Yellow Pages advertising from the early 80’s would have to rate as strategically some of the best – not to mention memorable & enjoyable.

The Gogomobile commercial

The Fly

Songs of Love

And one of my favourites – Roboto

The “Not Happy Jan” commercial was targeted at advertisers in the Yellow Pages – to try and build a sense that really a Yellow Pages ad was the most important part of your ad campaign – a critical part.  “Not Happy Jan” was so popular as a campaign that the phrase exists today in common use.

Robbin’s Veterinary Clinic was part of another series which featured tradesmen running into problems and finding the solutions in the Yellow Pages

Red Rooster

Red Rooster

Another one out of Perth and from the era of Mojo. Red Rooster was original created by the Kailis family in 1972. A few years later Frank & Joe...

British Caledonian Airways

British Caledonian Airways

British Caledonian Airlines were around in the 70's & 80's. Originally the Scottish charter airline Caledonian airlines, at the time Britain's...

WA Health Department

WA Health Department

A community service campaign out of Perth which ended up going national - actually I believe all these campaigns went national. And another one for...

Ansett

Ansett

This campaign launched in 2001, just months before Ansett eventually collapsed. That wasn't the fault of the campaign because I doubt anything could...