This campaign launched in 2001, just months before Ansett eventually collapsed. That wasn’t the fault of the campaign because I doubt anything could have saved Ansett by that time. What the commercial attempted to do was show the level of support Ansett had from very likable and iconic Australians – aligning itself a little less with nationalism (which Qantas owned) and more with success/achievement.
A beautiful campaign from the 90's which was just haunting in its music. The audio is of a classic Maori love song called "Pokarekare Ana" sung by...
Many people think of the "Australian Made" campaign as being something relatively new. In fact its not and goes back to the very early 80's and the...
I might like alternative media and applaud creative marketing concepts but I think this one goes a little too far perhaps. Right Guard developed a...
In the mid 80's the commercials got a lot more adventurous and few more so than Decore particularly as it was a family product. This one has to rate...