This campaign launched in 2001, just months before Ansett eventually collapsed. That wasn’t the fault of the campaign because I doubt anything could have saved Ansett by that time. What the commercial attempted to do was show the level of support Ansett had from very likable and iconic Australians – aligning itself a little less with nationalism (which Qantas owned) and more with success/achievement.
The Yellow Pages advertising from the early 80's would have to rate as strategically some of the best - not to mention memorable & enjoyable....
Many people were underwhelmed when Esquire ran the first eInk cover last year, so there's been a degree of scepticism about an issue of...
Whilst Qantas now is considered the business airline, it really wasn't always that way in Australia. Ansett was more orientated toward the business...
Hans Poulsen originally created the jingle and the account was handled by O&M Sydney. A later version from 1981 And a later one listed as 1985...