Whilst Qantas now is considered the business airline, it really wasn’t always that way in Australia.  Ansett was more orientated toward the business market, perhaps because it was one territory they could get inroads into against the national carrier.

In the 90s they launched a series of intiatives aimed at increasing their share of this market – launching Golden Wing (Frequent Flyer lounges), valet parking, priority baggage & express checkin. Unfortunately they also started to use Enya’s music as their theme both in their advertising and inflight – something which drove me certifiably nuts given how often I was flying in those days.

Life Be In It

Life Be In It

The Life. Be in it campaign started back in the 70's with the family and a series of ads which focussed on activities people (particularly families)...

Would you stop for this?

Would you stop for this?

Most retailers, particularly in airports, want to slow down customer flow past their store so people will see what they have on offer. In some...