Whilst Qantas now is considered the business airline, it really wasn’t always that way in Australia.  Ansett was more orientated toward the business market, perhaps because it was one territory they could get inroads into against the national carrier.

In the 90s they launched a series of intiatives aimed at increasing their share of this market – launching Golden Wing (Frequent Flyer lounges), valet parking, priority baggage & express checkin. Unfortunately they also started to use Enya’s music as their theme both in their advertising and inflight – something which drove me certifiably nuts given how often I was flying in those days.

Red Rooster

Red Rooster

Another one out of Perth and from the era of Mojo. Red Rooster was original created by the Kailis family in 1972. A few years later Frank & Joe...

British Caledonian Airways

British Caledonian Airways

British Caledonian Airlines were around in the 70's & 80's. Originally the Scottish charter airline Caledonian airlines, at the time Britain's...

WA Health Department

WA Health Department

A community service campaign out of Perth which ended up going national - actually I believe all these campaigns went national. And another one for...

Ansett

Ansett

This campaign launched in 2001, just months before Ansett eventually collapsed. That wasn't the fault of the campaign because I doubt anything could...