Whilst Qantas now is considered the business airline, it really wasn’t always that way in Australia.  Ansett was more orientated toward the business market, perhaps because it was one territory they could get inroads into against the national carrier.

In the 90s they launched a series of intiatives aimed at increasing their share of this market – launching Golden Wing (Frequent Flyer lounges), valet parking, priority baggage & express checkin. Unfortunately they also started to use Enya’s music as their theme both in their advertising and inflight – something which drove me certifiably nuts given how often I was flying in those days.

Yellow Pages

Yellow Pages

The Yellow Pages advertising from the early 80's would have to rate as strategically some of the best - not to mention memorable & enjoyable....

Disposable videos one step closer

Disposable videos one step closer

Many people were underwhelmed when Esquire ran the first eInk cover last year, so there's been a degree of scepticism about an issue of...

Macleans Toothpaste

Macleans Toothpaste

Hans Poulsen originally created the jingle and the account was handled by O&M Sydney. A later version from 1981 And a later one listed as 1985...