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I’ve always been a big believer in grazing food at airports – small servings which people can eat & run or eat as they walk around. Not only does it reduce the amount F&B cuts into the shopping dwell time but it basically encourages people to spend more because you don’t notice a number of smaller purchases.

At JFK they sell cakes, confectionary & apples on sticks. Not only do they look positively irrestistable, they’re easy to grab and take to the gate – or take while browsing the shops.

Trump SOHO opening soon

Trump SOHO opening soon

The much awaited 46 storey, 400 room Trump SOHO is due to open somewhere around the end of the year. There is no "official date" though they are...

Cookies baked to order in 2min

Cookies baked to order in 2min

Not much smells better than freshly baked cookies and every food retailer knows, nothing stimulates purchase like something that gets the mouth...

Jetblue’s “all you can jet” pass

Jetblue’s “all you can jet” pass

JetBlue Airways have launched an innovative new package - a $US599 "all you can fly" ticket for a month in an attempt to jump-start summer and also...

Demonstrations & Tastings do work

Demonstrations & Tastings do work

Interactivity & engagement are becoming increasingly critical to retail success, particularly in airports. When you have food involved, such as...