As a flow-on from the Milan design fair, Ikea set loose a team of street artists in Milan to stick B&W stenciled figures on subway ads (it had already bought), turnstiles, steps etc. It was all with agreement from the metro system and, one presumes, payment to them too.
Not sure this really fits Ikea and its not really guerrilla marketing but its a tame corporate version thereof which just might work for a marketer who wants to appear rebellious even fi they’re not.
Now doesn't this make you want to emigrate? And people wonder why I chose to move to somewhere at least 100kms from the nearest Pizza Hut,...
SpoonLidz(tm) is one of those remarkably simple "why didn't someone think of it first" innovations. Basically it replaces on-pack spoons with...
In celebration of Coca-Cola's 125th anniversary, they created an immersive "future room" concept at the Turkish modern art museaum Santralistanbul....
Airports are always looking for new ways to make money, improve wayfinding and make the airport experience more enjoyable. This example from Taipei...