JetBlue marketing with YouTubers
JetBlue showed again its brand integrity, spending money on what matters to customers & saving it on what doesn't. This week it decided to...
New marketing opportunities in Car Parks
Carspaze have created a new advertising platform for car park walls. It uses relatively new (dev 3 years ago) technology which allows high quality...
Packaging products with free giveaways can backfire
Michael A. Kamins (Stony Brook University-SUNY), Valerie S. Folkes (University of Southern California), and Alexander Fedorikhin (Indiana...
Sales & Travel Retail
Going on Sale is generally not an option with Travel Retail. Specials sure but not having a sale. Landlords will rarely let you do it because it...